We are defiant
We could have made coffee the traditional way, but we’re not here for the status quo (and neither are you). When it comes to achieving our best selves– and a better cup of coffee– we never give up and never give in.
Ronnie Watson
Life gets busier, priorities change, and our bodies don’t perform like they used to. Suddenly we no longer have the energy, nor the time, to pursue the passions we enjoyed ten years prior. Some may say that’s just how life goes. I say, “screw that!”
As an action sports athlete, I’ve suffered torn ACLs, dislocated shoulders, fractures and back injuries. Through it all, I’ve learned our bodies are amazing at repairing themselves if given the right tools to do so.
Defiant was born out of a desire to foster good health at the cellular level; to fuel the fire that will keep us young until the end. It’s given me the energy to pursue this new passion, and I hope it does the same for you.
Defy what holds you back. Never give up and never give in.
Jeremy Deming
I’ll never give up on doing rad things. Though my body has taken a beating from living up to my Gen-X birthright, my brain still says I can do everything I love. Today, I continue to ride bikes and boards. I intend to keep it that way.
With age has come wisdom, particularly in how to treat my body better. Nowadays, so many foods and drinks have harmful additives. Ronnie and I wanted to defy that trend, by creating an artisan coffee with additives that actually enhance your health. Our natural upgrades benefit your ability to function at your highest potential, so you can feel awesome.
So, go ahead and keep doing rad things. Just remember to never give up and never give in.